Small business / clubs / communities on YouTube live

One of the most talked about developments (one might even say resolutions) in brand marketing over the past few years has been the use of video and live streaming. Cisco reports that by 2018, 69% of all internet traffic will be made up of video. A quick look into YouTube live will show you that globally recognized organisations such as NASA, The White House, The Vatican and Telstra all have dedicated live streams. But there is something missing. Where are the small to medium businesses on YouTube live? Where are the amateur sports teams, musicians, film makers or Mom and Pop hoteliers? It could be argued smaller firms or individuals don't have the resources to maintain a rolling content channel. But with the ready availability of mobile video tech, high speed web access and viewers insatiable appetite for video content it seems unlikely. The fact is private individuals as well as up and coming businesses can create and maintain great looking channels on YouTube live, but some of the following concerns may be stopping them:


Rolling content isn't something my brand needs

Building a rolling content channel gives you a chance to highlight the people and everyday activity behind your brand, it allows you to set up a 24/7 video FAQ with an option for customers to leave feedback, it can show the real values behind your brand and considerably boost your Google search results. It definitely is something your brand needs.


I'm afraid my video content isn't good enough

Anyone who has ever posted a video to YouTube knows this feeling. Will my content stand up to criticism, is it ok that I used my iPhone camera, does it give off the right message, is it funny enough, is it clear enough etc etc… The trick is to take the plunge. Start by preparing three to four videos around your brands central theme, bring them live and learn by doing.


I don't know when to bring my content 'on air'

As with any communication timing is everything. You're not likely to start posting on Facebook about your store's upcoming sale at 2 o'clock in the morning or tweet about a story weeks after it's gone cold. YouTube live is no different. Luckily there are some great content planning tools out there such as Streemfire which brings your pre-scheduled video playlist live at planned peak times.

 Tip: According to Frederator Networks, peak times for YouTube traffic are:

  • Monday-Wednesday: 2pm to 4pm
  • Thursday-Friday: 12pm-3pm
  • Saturday-Sunday: 9am-11am

If YouTube content is a central part of your marketing efforts already, then Streemfire is definitely something to check out. Access to the service is currently by invite only.


Two steps to create your own travel channel

If you are someone who is proud of where they live, then you’ll know there are few things better than have someone come to visit. It’s a chance to show off your city as well as your intimate knowledge of culture hotspots, great food and unmissable local attractions. You’ll also know that once your visitor hops back on the plane or bus, your honorary position as tour guide is over all too soon.

Perhaps you’ve toyed with the idea of having your own travel blog or Instagram feed. With new cloud technologies, YouTube live and Streemfire it’s now possible to go even further and produce your own 24/7 travel channel. With just a standard digital camera, a Wi-Fi connection and your city as a backdrop, you can create a rolling stream of content in a TV style environment.

In recent years, people’s online behavior when booking a trip has been completely reinvented by companies such as TripAdvisor,, Expedia Twitter, Facebook and Flight Tracker. Pulling your holiday information from distant third parties is over. Standard sets of information (such as brochures) have been replaced by immediate and short personal interactions from locals.

Now is the time to become an online tour guide for the things you are passionate about. Building a travel channel dedicated to your city or area has never been easier or more cost effective. Here’s what you have to do to get started:


Get out there:

Grab a camera or even a smart phone and capture all the unmissable places that make your area so unique.


Upload to Streemfire:

Streemfire is a free cloud based service making it possible to broadcast your content to a YouTube live event. Your content can be scheduled and brought on and off air as much or as little as you like. The Streemfire Scheduler is a smart planning tool, which perfectly fits the need to produce linear TV programs. Scheduling is simply done by dropping and organizing the playlists of your choice onto an easy to use timeline. It offers various controls from plain play-by-loop scheduling to building a 24/7 timeline.


Let Streemfire send it to YouTube live:

Playout your linear programing on YouTube Live or other CDN providers like Ustream or Edgecast and share your TV channel on any social platform.


Start scheduling your live content!

2016 is going to be a great year for live broadcasting your brand. From professional speakers, musicians, event organisers to corporate brands both large and small, Live Events and rolling video branding will be key in your marketing efforts this coming year.

Smart professionals will already be clocking in serious hours on Periscope, Meerkat and YouTube live. In 2016 the demand on your time for live streaming is only going to rise. This is where Streemfire comes in very handy.

Whatever happens keep rolling!

Streemfire is best thought of as a scheduler for your YouTube live events. As Buffer is to your Twitter posts, Streemfire is to your YouTube play out. Positioned as the solution to having your very own 24/7 rolling TV channel, Streemfire feeds your curated content across all devices where YouTube Live is available.

Unlike building a playlist on YouTube and having your viewers wait for the next video to play (or worse, click through manually) the Streemfire scheduler allows individuals to build a professional grade TV broadcast right to their YouTube live event. Streemfire was created by Austrian broadcast veteran VJU iTV. This means you get some nice benefits from the broadcasting world built in to the scheduler. Frame accurate transition time between videos and the ability to swap out content without taking your broadcast down from YouTube.


5 ways to increase your engagement with live video

With 2016 well and truly underway you've probably already started to put your new year's resolution of 'better user engagement' into practice. Trouble is almost every other upwardly mobile brand will be thinking the same, so how are you really going to stand out this quarter?

 Of course there are no golden formulas, but throwing a few curve balls into your marketing mix could open up conversation with some unlikely customers or fans. Take the following live video broadcasting ideas for example.

  • Use a live scheduler - First things first, if you're not already scheduling your video content. You should be. Television grade live schedulers are now available for your YouTube live content. Services such as Streemfire help you plan and broadcast your content around peak viewing times. Creating a rolling 24 hour channel means viewers can enjoy and interact with your content across all time zones. Knowing when to bring your content live is a large part of a successful video marketing strategy. Taking advantage of the free tools out there can relieve the stress considerably.
  • Access all areas - There are some pretty mundane sounding companies out there: Maersk Line Shipping, General Electric Company, IRS… but each of them has incredible interaction with their brand and followers. Mostly because they focus on behind the scenes content. Take the time to create some special sneak peek video for your live stream. Give your viewers access to your methods and let them share and feel ownership in what you're doing. Don't just tell people how great your bread tastes, show them around the bakery too!
  • Include tutorials. You may think this one isn't for you. But even if your brand only does one thing, then you can make a tutorial on how you do that one thing. Whether that's building a social following, baking bread, playing an instrument, designing websites… It shows your staff are outgoing, that your brand is not afraid to share expertise in order to help others. Tutorial content not only gives you the an opportunity to touch base with common problems but also gives you the chance to show off your best company practices. Another excuse for behind the scenes content.
  • Add a personal touch - this could be considered an extension of giving access all areas, but including interviews with founding members, personnel, influencers and other connections can bring life and opinion into your video content. Where did your brand come from? What does the future look like? Who are the characters behind it all? This is a great time to put your people front and center.
  • Include your audience - Use your live stream as video real estate. Include your audience by offering a prime slot as either a 'spotlight' endorsing up and coming talent in your field, or as a space to announce competition prizes. If it's practical why not invite users, fans or customers to provide real life user cases?


How to get in-store television for your fashion outlet!

It goes without saying that if you’re a storeowner, you want your customers to create an emotional connection to your brand. The outlay of your store, clothing range, colours, décor and personal touches all go a long way in building this bond. Something you may not have considered (or considered, but thought it too expensive) is creating your own fleet of in-store TV screens.

In-store television is still a great way to get to know your customers. A study byAccenture found that 49% of consumers in the US and UK are happy to offer personal data in return for a relevant shopping experience. Below we’re going to tell you in three easy steps, how you can kit out your location with a great in-store TV experience for small money.


First things first, the content doesn’t have to be complex:

As a starting point, you could simply add images of latest products, pictures connected to your ethos, an image diary of where your materials are sourced and so on. With this rolling gallery you’ve already given another dimension to your space.

If your location also generates its own items, perhaps you may want to add images of photoshoots or behind the scenes sneak peaks.

Special offers are also a great way to connect with your customers and generate conversation with your sales staff.

Video clips are certainly more engaging and come highly recommended if you have them. But for now a camera and an eye for the beautiful should be all you need.


Get your content onto Streemfire:

Streemfire is a broadcasting platform perfect for content owners, creative individuals and small businesses. You simply upload your media to your account, then string your videos and images together into a playlist. Once you’ve done that just tell Streemfire when and for how long you want this playlist broadcast and your content loop is viewable via YouTube live. You can also add branding to your play out with a logo, text or other corporate identity.


Use tech you already have:

Once your content is being broadcast to YouTube live, you can utilise iPads, laptops or other HD screens tuned to this YouTube url to showcase your media. Using your current wifi connection you can create a wireless solution to in-store television. Once you have all your screens set up and looking great, you can control the play out and the content from a device behind the counter, in the backroom or even from home.


Why does you project need a television style channel?

The idea of small content owners needing a ‘television’ style channel can often be met with skepticism. Perhaps because television has been stigmatized in recent years for being ‘bulky’, outdated or expensive to maintain. Firstly, we’d like to say this simply isn’t true (as mentioned in our article about this here). Secondly however, now more than ever the independent content owner needs as many options as possible to reach their audience and stand out from the crowd. Below are just a couple of content owners who should definitely re-think their position on setting up a television style broadcast.


Film makers:

This one should be fairly obvious, if you’re making short films or creative visual content the route one decision is to get it online, and there are already a ton of ways to do this. However, using Streemfire to create a TV style play out of your creations, means that unlike other methods of self-broadcasting your content can be looped, branded with text or a channel logo and shared to YouTube live as an ‘always on’ show reel. All data you upload to Streemfire is also stored in the cloud, offering another option for backing up valuable content files.



It’s no secret that musicians have needed to become more and more savvy with marketing efforts over the years. Even the once avant grade approaches to music sharing (Soundcloud, Spotify and YouTube) have fallen into saturated practices with a much diluted impact. Why not look towards sports teams, retail and the leisure industry for your next marketing inspiration? If you have a brand to market in any of these sectors, be it a football team, fashion outlet or hotel, it’s a safe bet you’ve been creating and curating a dedicated online television channels for years. But when was the last time you saw an up and coming band or established act with a dedicated music channel? It’s a no brainer really. With Streemfire you can create a single branded play out stream where your latest news, music videos, interviews, live material, tour dates and behind the scenes footage can be rolled out to your fans 24/7 regardless of time zone or viewing habits.


Content owners with a message:

As a brand who may be trying to spread the word about a cause close to your heart, you’re going to want to hit a few key needs with your content delivery. Firstly, you’ll want your audience to be comfortable, it’s best if they can lean back and take in your message with no clicking around. You want them to take time over what you have to say and engage with your content as a narrative rather than in awkward chunks. Ideally you’d like your fluid content play out to be discoverable around the clock with the ability to take certain content off-air without disrupting the viewing experience. Above all you want it to be cost effective and simple to set up with your existing hardware. This is exactly what Streemfire offers content owners with a message, and more.